Co-oproduct designs Secondlife Easter packaging for Nestlé Featured

We are very excited to be able to share with you our secondlife packaging innovation work for Nestlé, which has hit the shops and available to buy - just in time for Easter!

New Smarties Hen House Easter Confectionary packImage: ©Co-oproduct CIC 2017. New Smarties Hen House Easter Confectionary pack developed by Co-oproduct CIC.

Over a year ago, we began designing sustainable design concepts for secondlife packaging solutions for both Nestlé Smarties and Milkybar. From a number of sustainable concepts, Nestlé chose our secondlife puppet show innovations, for the launch of their new Smarties and Milkbar 2017 Easter Confectionary Range.

smartiesImage: ©Co-oproduct CIC 2017. Main profile views of the new Smarties Hen House Easter cartons with Secondlife Puppet Show design.

The New Easter packaging has been designed to enhance consumer interaction and opportunities for Reuse. The final design uses secondlife packaging strategies to enable each of the packs to be transformed into an interactive children's puppet show after use. The outer packaging (box) becomes the 'Stage' and the inner packaging fitments include character puppets and other props, such as a stage backdrop, which can be cut out and decorated using the easter egg foils. 

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Image: ©Co-oproduct CIC 2017. Cardboard inner fitment tray of the new Hen House packs cleverly designed to become cut out Puppets and puppet show Stage Backdrop.

Image: ©Co-oproduct CIC 2017. Cardboard inner fitment tray of the new Hen House packs cleverly designed to become cut out Puppets and Puppet Show Stage Backdrop.

Working with packaging is not at all new for us. We established Co-oproduct.org (the award-winning longerlife, Reuse & Repair portal) over six years ago and have been working tirelessly in both public and commercial sectors, to demonstrate that design-led, sustainable product and packaging innovation is possible and doesn't have to cost the earth. 

milkybarn2Image: ©Co-oproduct CIC 2017. Main profile views of the new Milkybar Milkybarn Easter cartons with secondlife Puppet Show design.

Today, we are very proud to be able to realise part of that mission. Smarties Hen House and Milkybar Milkybarn are perfect examples of products with packaging designed to live beyond their traditional purpose. They have been meticulously designed to be reused, are economically viable for the business and great fun for both kids and their parents!

Image: ©Co-oproduct CIC 2017. The Final Milkybar Barn Puppet Show Second Life is a Fun, Interactive Children's Puppet Show design by Co-oproduct CIC.Image: ©Co-oproduct CIC 2017. The final Milkybar Milkybarn Puppet Show is a fun, interactive children's Puppet Show designed by Co-oproduct CIC.

Image: ©Co-oproduct CIC 2017. The Final Milkybar Barn Puppet Show Second Life is a Fun, Interactive Children's Puppet Show design by Co-oproduct CIC.Image: ©Co-oproduct CIC 2017. The final Milkybar Milkybarn Puppet Show is a fun, interactive children's Puppet Show designed by Co-oproduct CIC.

The Co-oproduct CIC agency specialises in sustainable product and packaging design. If you want us to help you celebrate the Life & Times of your products and consumer packaging - get in touch by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.. We'd love to help you work towards achieving a more sustainable future for your business!

Tracy Cordingley

I am Creative Director & Co-Founder of Co-oproduct. I'm interested in new technological developments and the changing inter-disciplinary boundaries of the product design profession. Over recent years I've become particularly interested in Open Design and the potential these new community-based models have to reshape traditional working methods and practices of design. You can find out more about me in our 'About Us' pages.

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