Co-oproduct designs Secondlife Easter packaging for Nestlé

We are very excited to be able to share with you our secondlife packaging innovation work for Nestlé, which has hit the shops and available to buy - just in time for Easter!

New Smarties Hen House Easter Confectionary packImage: ©Co-oproduct CIC 2017. New Smarties Hen House Easter Confectionary pack developed by Co-oproduct CIC.

Over a year ago, we began designing sustainable design concepts for secondlife packaging solutions for both Nestlé Smarties and Milkybar. From a number of sustainable concepts, Nestlé chose our secondlife puppet show innovations, for the launch of their new Smarties and Milkbar 2017 Easter Confectionary Range.

smartiesImage: ©Co-oproduct CIC 2017. Main profile views of the new Smarties Hen House Easter cartons with Secondlife Puppet Show design.

The New Easter packaging has been designed to enhance consumer interaction and opportunities for Reuse. The final design uses secondlife packaging strategies to enable each of the packs to be transformed into an interactive children's puppet show after use. The outer packaging (box) becomes the 'Stage' and the inner packaging fitments include character puppets and other props, such as a stage backdrop, which can be cut out and decorated using the easter egg foils. 

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Image: ©Co-oproduct CIC 2017. Cardboard inner fitment tray of the new Hen House packs cleverly designed to become cut out Puppets and puppet show Stage Backdrop.

Image: ©Co-oproduct CIC 2017. Cardboard inner fitment tray of the new Hen House packs cleverly designed to become cut out Puppets and Puppet Show Stage Backdrop.

Working with packaging is not at all new for us. We established Co-oproduct.org (the award-winning longerlife, Reuse & Repair portal) over six years ago and have been working tirelessly in both public and commercial sectors, to demonstrate that design-led, sustainable product and packaging innovation is possible and doesn't have to cost the earth. 

milkybarn2Image: ©Co-oproduct CIC 2017. Main profile views of the new Milkybar Milkybarn Easter cartons with secondlife Puppet Show design.

Today, we are very proud to be able to realise part of that mission. Smarties Hen House and Milkybar Milkybarn are perfect examples of products with packaging designed to live beyond their traditional purpose. They have been meticulously designed to be reused, are economically viable for the business and great fun for both kids and their parents!

Image: ©Co-oproduct CIC 2017. The Final Milkybar Barn Puppet Show Second Life is a Fun, Interactive Children's Puppet Show design by Co-oproduct CIC.Image: ©Co-oproduct CIC 2017. The final Milkybar Milkybarn Puppet Show is a fun, interactive children's Puppet Show designed by Co-oproduct CIC.

Image: ©Co-oproduct CIC 2017. The Final Milkybar Barn Puppet Show Second Life is a Fun, Interactive Children's Puppet Show design by Co-oproduct CIC.Image: ©Co-oproduct CIC 2017. The final Milkybar Milkybarn Puppet Show is a fun, interactive children's Puppet Show designed by Co-oproduct CIC.

The Co-oproduct CIC agency specialises in sustainable product and packaging design. If you want us to help you celebrate the Life & Times of your products and consumer packaging - get in touch by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.. We'd love to help you work towards achieving a more sustainable future for your business!

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Co-oproduct win #GreenOscars following sustainable 3D Printing from #Waste project with Nestlé and NTU

Co-oproduct are very proud to have won the 'Responsible Waste Management' category at this years’ RSA accredited Sustainable City Awards for their ‘Closed Loop: 3D Printing from Plastic Packaging Waste’ project in collaboration with Nestlé Research and Nottingham Trent University (NTU). The Awards Ceremony was held in Mansion House London on the 23rd March and hosted by entrepreneur, TV personality, and conservationist Loyd Grossman.

Co oproduct CICPhoto: Jamie Smith. From left: Jamie Billing, Sheriff Fiona Adler, Loyd Grosman, Tracy Cordingley.

During the period Jan 2014 - April 2014, Co-oproduct carried out a very short 3 Month feasibility project, exploring the possibilities of 3D Printing from waste plastic, with support from the Technology Strategy Board, Nestlé Research, NTU; ‘Working With You' and The Hive.

Co-oproduct Co-Founder Jamie Billing and NTU’s Senior Technician Kerry Truman, carried out the initial tests after modifying a Noztek filament extruder and building an open source RepRap 3D Printer. Jamie and Kerry were successful in 3D Printing from Polypropylene (PP) pellets made from waste packaging, as well as other waste packaging plastics; of which Co-oproduct believe to be the first documented evidence.

3D Printing from Quality Street tubsImage ©Co-oproduct CIC 2015. PP Quality Street Packaging: shredding, filament extrusion and initial 3D print tests.

3D Printing from Waste Packaging PlasticImage ©Co-oproduct CIC 2015. PP Pellets from packaging waste: filament extrusion and initial 3D print tests.

Jamie Billing said, “PP is a fantastic material which is commonly used very widely in all sorts of packaging and other products. If managed properly, research suggests that it might be re-processed several times, however we expect that most of todays post-consumer PP ends up in Landfill after its first life, which is why we wanted to explore ways of reusing it”.

Low cost and open-source 3D Printers, such as Reprap and Makerbot mean that this not so long ago expensive technology is becoming much cheaper and now beginning to become feasible for home use. It is now possible to buy a 3D printer for a few hundred pounds or make one for even less, as Co-oproduct did. Many enthusiasts already do this and print their own objects from their own printers, in their own homes.

Add this to the growing trend in DIY ‘Maker’ communities such as Co-oproduct.org where people openly share Make-it-Yourself instructions and files that can be modified and printed by anyone, anywhere and… according to Co-oproduct, you have nothing short of a “revolution in the making”.

Describing the potential use of PP in Co-oproduct’s recent 3D Printing project, Jamie says “3D Printing from PP is a difficult challenge, since the plastic has a ‘memory’ and likes to return back to its previous state, when it cools. You need to heat PP if you want to 3D print from it and as it cools on a 3D print bed, it has the desire to ‘warp’ and ‘shrink’, which makes it very difficult to build on. However, we discovered that there are ways of ‘stabalising’ PP so that it doesn’t warp and shrink, both during initial extrusion into filament and during the actual printing process”.

Results from Co-oproduct’s independent LCA carried out by Econolyst Ltd in March 2013, indicated that their proposed closed loop reuse of PP packaging via 3D Printing, could potentially use 20 MJ less energy and 50% less water per 1Kg than the current, most popular 3D printing solution.

Co-oproduct.org is an open, community-driven educational ‘hub’ which champions best practice in reuse, repair and longer life design. It was founded by designers/educators Jamie Billing and Tracy Cordingley in 2012 and is now an award-winning platform, where designers join everyday people to openly share sustainable product design ideas from across the globe. See www.co-oproduct.org

The ‘Closed Loop: 3D Printing from Plastic Packaging Waste’ work is ongoing and Co-oproduct are currently looking for further financial support to take it to the next stage. Get in touch, if you want to sponsor them: This email address is being protected from spambots. You need JavaScript enabled to view it.

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